If news for the Pardres wasn’t bad enough, yesterday it was reported that Petco Inc. refused to sign a crucial contract extension, which would allow their name to remain on Padres stadium through 2012.
“Petco is a winning brand, which is why we can’t allow our name to be affiliated with a losing team,” were harsh words spoken by Wesley Freedman, President and CEO of Petco Inc.
“Our customers are complaining that their pets, knowing how bad the Padres are going to be this year, refuse to eat our Petco brand pet food. Because of the Padres’ horrible losing streak, and poor 2009 outlook, Petco, is no longer where the pets go,” added Freedman.
Under pressure to find a quick substitute, Padres executives were forced to sign with a less desirable pet brand company, Kibbles N Bits.
Today Padres owner John Moores announced, “Petco Park will now be known as Kibbles N Bits Field.”
Moores added, “We spoke with several other pet brand companies before we decided that Kibbles N Bits would be the best fit for the Padres Franchise. We were very close to signing other deals, which could have led to alternate names such as The Alpo Arena, Meow Mix Stadium, Purina Park, or The Fancy Feast Pavilion.”
“We’d like to invite everyone to join us on opening day to celebrate the first Padres game played in Kibble N Bits Field. Three lucky fans will get to bat against the Dodgers in the first inning.”